Design for a grocery bag for the supermarket chain
In the framework of their sustainability concept, the Austrian supermarket chain MPREIS offers a series of reusable FAIRTRADE grocery bags with various designs in limited editions. The objective is to reduce waste by providing the costumers with an attractive alternative to plastic bags.
"LIEBE GEHT DURCH DEN WAGEN" (Love goes through the shopping cart)
The work was a finalist in the Packaging Miscellaneous Category of the European Design Awards 2011 and was featured in the catalogue.